Heroes
For three magical hours, everyone is an awestruck child on this grand tour of New York's legendary toy stores.

Tour Highlights

FAO Schwartz, the most revered toy emporium on the planet. You'll find out why!
 
The LEGO Store, with spectacular LEGO structures and do-it-yoursefl builder bars. 

American Girl: Doll heaven! Pick out your look-a-like doll and dress it to the nines!
 
Dylan's Candy Bar, a wonderland of goodies, gifts and novelties galore. Sweet!
 
Build-a-Bear Workshop: design your very own teddy and see it spring to cuddly life.
 
77Kids, the coolest rock-star togs for babies to 'tweens, from American Eagle.
 
Sanrio, home of Hello Kitty, where small gifts and big smiles rule. Absolutely charming.
 
Toys R Us, with a 60 ft. ferris wheel, giant T-Rex and Barbie Dream House!
 
Disney Store, Discover a 20-ft. Rapunzel castle, the Magic Mirror and Disney legends.
 
Little Miss Mismatched, a riotous collection of wacky and wonderful fashion ensembles.

 Eloise at the Plaza a pinkly haven of everything Eloise, in the famous Plaza Hotel.

 And so much more. Book early, you don't want to miss this fairytale come true!

Tour Details
Start Time: Tour runs every Saturday at 10 am
Total duration: 3 Hours
Total length: 1 mile/1.6 kilometers
Starting Location: Sanrio (aka Hello Kitty Store), 233 West 42nd Street (between 7th and 8th Avenues).
Tour Instructions: Please arrive at the tour starting point 15 minutes prior to beginning of the tour.
Start Time: Tour runs every Saturday at 10 am
Type Price
Child $35
Adult $45
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New York is toy nirvana. A mecca for the greatest toy stores, all within easy walking distance of each another, all with dazzling one-of-a-kind attractions on a scale befitting the city that hosts them. On this mesmerizing jaunt, you'll experience the best of these fun-filled venues so that every moment brims with fantasy and discovery…totally indulging the child in us all. Cue up scenes from your favorite movies in Disney's interactive theatre. Enjoy 15 seconds of fame on a Times Square billboard! Get your American Girl doll's hair done at a mini salon and make your own custom T-shirts for you and your doll. View ingenious LEGO structures at the famed LEGO Store. Have your picture taken with a live Toy Soldier. Candy, Candy, and much, much more! Our exclusive Toy Story Tour is every child's dream come true and a truly magnificent way to savor a day in the Big Apple. Book early. This tour fills up fast!

Tour Terms and Conditions

  • All Guests must book in advance.
  • All tour sales are final and tickets are non-refundable.
  • All tour tickets are non-transferrable and cannot be reschedule unless the guest purchases tour insurance.
  • All tours run regardless of weather, unless the company notifies guests of a change in the tour schedule.
  • Tour Guide assigned to conduct the tour on the website schedule is subject to change without notice due to last minute scheduling conflicts or other factors. If you wish to take a tour with a specific tour guide please call 212.888.8769 to confirm tour guide assigned to your tour.
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